Ariana & Evans Kaizen

Project Kaizen – To Constantly Improve. This new soap base has been in the works for a very long time. When I created my first shaving soap, my goal was for our base to be considered among the top soaps in the industry. I believe we accomplished this. I immediately started work on improving our first base and subsequently introduced a new base which included the addition of yoghurt and manteca (pig fat). This improved the lather, post shave & consistency. That release really launched our brand. We started to hear words like elite, top tier etc. I’m not sure what that means, but it definitely increased our profile worldwide. Many considered that base among the top 1-5 bases in the industry. I knew I could do better and secretly embarked on project Kaizen. Last year (2019) saw many artisans raise the bar. The top soaps were interchangeable. Several artisans were vying for top spot and many could arguably make this claim. I decided to hold off introducing Kaizen until the dust settled. Instead, I tweaked the previous base, keeping the same ingredients and just changed up the ratios. I introduced that updated base with Asian Pear. That updated base further improved slickness and density of lather. This was just a bridge to Kaizen. Kaizen is a game changer for us. My goal was to be strong in all categories. These included: Affordability, Ease of use, Creaminess, Density of lather, Slickness, Residual slickness, Cushion/protection, Longevity of lather, Moisturizing, Great post shave (hours after the shave), Kaizen hit all the goals I set forth and more. I’m very proud to introduce our first soap by the same name, Kaizen. I wanted our artist Dorian to create a label which personified our branding for this particular soap. I knew I would launch the first soap under the same name, so it needed to have an Asian influence. I wanted it to be whimsical, edgy, sexy, colorful and grab your attention. She did a superb job creating this label! The scent is a bit brighter than I would normally introduce. Even our previous fruit themed soaps like Asian Pear, Asian Plum and Summer Fig offer a hint of darkness which I left out of this soap. Kaizen is happy, sunny, bright and deliciously sweet (although I toned down the sweetness just prior to release). I hope you love this new soap base as much as I do. Scent Notes: Mandarin, Calabrian Bergamot, Lemon Peel, Neroli, Honeysuckle, Green Apple, Rose, Tobacco Absolute, Haitian Vetiver, Sandalwood, Cedarwood